Privacy Policy
Effective Date: 18/07/2023
This Privacy Policy outlines the practices and procedures for the collection, use, and disclosure of personal information on our website. We are committed to protecting your privacy and ensuring that any personal information you provide is handled securely and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
- Collection of Personal Information
1.1. Information We Collect: When you visit our website, we automatically collect certain information about your device, browsing actions, and patterns. This information may include your IP address, browser type, operating system, referring URLs, and interactions with our website.
1.2. Cookies and Google Analytics: We use cookies, which are small text files stored on your device, to enhance your browsing experience and gather statistical data. Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics cookies allow us to analyze website traffic, measure user interactions, and provide insights into user behavior. Please note that Google Analytics cookies do not collect personally identifiable information.
- Use of Personal Information
2.1. We use the information collected through Google Analytics cookies for the following purposes:
- To analyze and improve the performance, usability, and effectiveness of our website.
- To understand how users navigate and interact with our website.
- To monitor and prevent fraudulent or unauthorized activities.
- To generate aggregated and anonymized statistical reports.
- Legal Basis for Processing Personal Information
3.1. The use of Google Analytics cookies is based on our legitimate interests in analyzing website usage and improving our services. We believe that our legitimate interests do not override your fundamental rights and freedoms.
- Data Sharing and Disclosure
4.1. We do not sell, rent, or lease your personal information to third parties. However, we may share aggregated and anonymized data generated through Google Analytics with third parties for statistical analysis or other legitimate purposes.
4.2. We may also disclose your personal information if required by law or when necessary to protect our rights, comply with a legal obligation, or enforce our website's terms and conditions.
- Data Retention
5.1. We retain your personal information collected through Google Analytics cookies for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Your Rights
6.1. Under applicable data protection laws, you have the following rights regarding your personal information:
- The right to access and obtain a copy of your personal information.
- The right to rectify inaccurate or incomplete personal information.
- The right to request the erasure of your personal information.
- The right to restrict the processing of your personal information.
- The right to object to the processing of your personal information.
- The right to data portability.
- The right to withdraw your consent, if applicable.
- Security
7.1. We take appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
- Links to Third-Party Websites
8.1. Our website may contain links to third-party websites that are not under our control. This Privacy Policy does not apply to such third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of those websites before providing any personal information.
- Updates to this Privacy Policy
9.1. We reserve the right to update or modify this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any updates.
- Contact Us
10.1. If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at
Reg Office:
City Gate House 246 - 250
Romford Road
Forest Gate
London
E7 9HZ.
By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.
